The Swine it Podcast Show - Clinton Monchuk: Building Consumer Trust in Food | Ep. 375

In this episode of The Swine it Podcast Show, Clinton Monchuk, Executive Director at Farm & Food Care Saskatchewan, discusses consumer concerns around agriculture, food prices, production practices, and public trust. He explains why food inflation is tied to inputs, transportation, and global disruptions, how social media shapes perceptions of farming, and why producers need to tell practical stories about what they do. Listen now on all major platforms!

What you'll learn:  

• Consumer trust gaps
• Pork market opportunities
• Shared value conversations
• Social media advocacy
• Farm storytelling

Meet the guest:

Clinton Monchuk is the Executive Director at Farm & Food Care Saskatchewan in Saskatoon, Saskatchewan, Canada. His work focuses on building trust in food and farming. Clinton previously served as CEO of Chicken Farmers of Saskatchewan and as International Trade Analyst at the Canadian Federation of Agriculture. He holds a Master's in Agriculture Business from the University of Guelph and a BSA in Agricultural Economics from the University of Saskatchewan. Listen to The Swine it Podcast Show with Clinton Monchuk on all major platforms. 

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